The Portfolio

Every brand built to own its lane.

Chicago, IL  ·  Art  ·  Music  ·  Software  ·  Apparel

Seven brands.
One creative machine.

Mad Monkey Creative LLC is a Chicago-area collective co-founded by Bill Janness and Rick Kelly. We build independent brands across apparel, software, music, and education — each with its own voice, audience, and identity.

7 Brands
3 Industries
2 Founders
Chicago Home Base
Apparel

Mad Monkey Creations

Bold graphic designs for people who wear what they’re into. Drop-style releases, community-driven concepts, and original art — available on Etsy and TeePublic.

Music Culture

Gear Headz

Made for players, not just fans. A dedicated collection inside Mad Monkey Creations built around musicians, gear obsessives, and the culture that comes with it.

Kids Apparel

Mad Monkey Kidz

Playful, gift-ready tees for kids and toddlers — born from the same bold design DNA as Mad Monkey Creations, just sized for the little ones.

Fan Engagement

Where Has Benny Been?

A gamified scavenger hunt that turns casual fans into loyal community members. Benny hides in plain sight — find him, earn rewards, and stay plugged into the Mad Monkey world.

SaaS Platform

Time To Plate

Event planning meets meal management. Recipe organization, real-time cook scheduling, guest management, and allergy tracking — one platform for hosts who take food seriously.

Music & Education

Rick Kelly Studio

Real guitar theory. Real DAW workflow. Rick Kelly’s YouTube channel and digital products help working musicians move from bedroom jams to studio-ready releases.

Record Label

Indigo Jazz

A boutique label for original music that doesn’t fit neatly in a box. Co-founded by Rick Kelly and Bill Janness — home to jazz, fusion, and blues. Rick Kelly’s Blue Mangata EP is out now.

Guitar & Music

Rick Kelly Guitar

The main web home for guitarist Rick Kelly — guitar lessons, theory deep-dives, music releases, and the full catalog from Indigo Jazz. One stop for everything Rick.

Coming Soon

New Brand

More products and services are in development. Stay tuned for the next addition to the Mad Monkey Creative portfolio.

About Mad Monkey Creative

The company behind the brands.

Who We Are

Built for people who build things.

Mad Monkey Creative LLC exists because Bill Janness and Rick Kelly kept creating — and needed a structure that could hold it all. The company connects an independent portfolio of brands across apparel, software, music, and education, providing shared infrastructure, cross-promotion, and strategic direction while every brand keeps its own identity and audience.

Based in the northern suburbs of Chicago, Illinois.

Contact

Let’s talk.

Press inquiries, partnership proposals, licensing, or just a question — we read everything.